![]() Whether you choose to download a free GIF, create your own or pay for a custom one, you have to keep in mind that GIFs can get heavy fast. Thankfully, you can easily find freelancers on Fiverr or Upwork who will do the job for you on a budget. Of course, creating an illustration like this requires a great deal of practice and expertise with image editing software. It delivers the brand’s message and looks awesome. This animation will undoubtedly grab the attention of subscribers. Let me show you a surprisingly compelling animated GIF from Moo. It’s straightforward to use and is 100% free. If you are a Mac owner, you might try Giphy’s GIF maker. Or you can craft something using Photoshop or GIMP (a lightweight, free PS alternative available for Windows, Mac, or Linux). It’s easy to create custom animated images for your emails, and they will usually get a better response than a random GIF from Giphy. Of course, Googling is what most email marketers will do, but do you want to be like them, or are you ready to invest some time to create custom GIFs? How to create a GIF for your emails? When you are sure you want to add some movement to your emails, you can either create your own animations or Google for free resources. ![]() If you’re not sure about the last one, go back to the drawing board / get rid of your GIF / or segment your list more accordingly. Add some fun or excitement to your message.Emphasize features of your product or service.Highlight the most important parts of your email better.If your brand talks to younger, tech-savvy audiences who meet GIFs every day, you’re good to go, but always make sure that your GIFs: I can hardly imagine a prescription drug company using fancy GIFs on their website or in their emails. Of course, not every business is suited to use GIFs. When should you use animated GIFs in email? They might annoy some of your readers (especially older generations).They can be too heavy for emails, if not appropriately optimized.GIFs are not supported in all email clients.Of course, there’s a dark side to GIFs too. Can increase click-through rates when used properly.Grab the attention of people and deliver emotions more expressively.Are a great replacement for embedded video, which is not supported by most email clients.Help you to spice up your email designs and to engage with your readers.Advantages of using animated GIFs in emails Generally speaking, GIFs are the friends of email marketers. That’s something you don’t want to for sure, so let’s go through the basics of GIF usage in email marketing. Animated GIFs have been very trendy in both content marketing and email marketing in the past two years, but it doesn’t mean that you should be using them in all your communications.Ī well-positioned GIF will surely add to your email’s value and will help you to make more of your message, but if you overdo it, you might quickly end up with high unsubscribe rates.
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